Governor Andrew M. Cuomo today announced a new three-pronged summer tourism campaign to bring even more visitors to the Catskills this season, following the successful 2016 Catskill Challenge and tourism campaign. The new "See the Catskills Like Never Before" campaign, announced at this year's 2019 Catskill Challenge, will include a new TV and online ad and other targeted marketing materials promoting the world-class tourism destinations and recreational opportunities in the Mid-Hudson region. The campaign's signature programs include the new Catskills Fire Tower Five Challenge, which will encourage experienced hikers to visit the region's five remaining fire towers, and Hike with Us • Catskills, which will be targeted to new hikers who want some guidance. Elected officials and community members, including Lieutenant Governor Kathy Hochul, participated in this year's Catskill Challenge to showcase the many outdoor activities visitors can enjoy. Since taking office in 2011, Governor Cuomo has invested more than $40 million to increase tourism in the Catskills.